What is good design?

Publié le 07/03/2023 par Jean Verschure • No Comments

Good design is a subjective term according to ChatGPT that can mean different things to different people, but there are some generally accepted principles that can help define what makes a design good. Here are some key elements of good design: Ultimately, good design is a balance of form and function, aesthetics and usability, and […]

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Copywriting: words that work

Publié le 07/04/2022 par Jean Verschure • No Comments

The best copywriting is almost invisible. People don’t notice that they are being guided smoothly from one page to another. Users should go from your company or brand story down to the sign-up messages almost effortlessly. Brand stories Each organisation has a story to tell. In addition, the copywriting must blend this story into every […]

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Excellence in SEO: the art of getting noticed

Publié le 16/03/2022 par Jean Verschure • No Comments

The concept is simple: better rankings in Google (notably) lead to more leads. So no online strategy is complete without SEO planning.

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